Vacancy E-COMMERCE Product Data & Channel Operations Manager (36-40 hours)
Flexible location within Germany (hybrid) – regular travel
Full-time
Bachelor level Applied Sciences
Reports to Head of Sales
Department Sales E-Commerce
Posted 2 july 2026
The role
As Product Data & Channel Operations Manager are you the commercial owner of product information and channel syndication across all digital sales channels. The role ensures that complete, accurate, compliant and market-specific product data flows from the PIM (Akeneo) through Channel Engine to live, well-presented and high-converting listings on every marketplace and retail platform. As the product portfolio and channel landscape expand, this role establishes and maintains the product-data foundation required for marketplace optimisation, content enrichment, internationalisation and scalable omnichannel growth.
What will you do?
The Product Data & Channel Operations Manager is responsible for developing and executing the direct-to-consumer (D2C) growth strategy to achieve the company’s commercial objectives
The role managers the D2C profit and loss (P&L), budget planning, forecasting, and performance tracking.
Drive revenue, profitability, market share, and customer acquisition targets.
Identify new business opportunities and lead digital growth initiatives.
Continuously optimize sales performance through data-driven decision-making.
E-Commerce Management
Manage and optimize the company’s e-commerce platforms and online stores.
Improve website performance, conversion rates, average order value (AOV) and customer lifetime value (CLV).
Collaborate with UX/UI, development and content teams to enhance user experience.
Ensure product listings, pricing, promotions and merchandising are fully optimized.
Lead website testing, personalization and conversion rate optimization (CRO) initiatives.
Performance Marketing
Develop and execute integrated digital marketing strategies.
Manage paid media across Google, Meta, YouTube, Display, Retargeting and other relevant channels.
Optimize customer acquisition costs (CAC) and return on ad spend (ROAS).
Monitor campaign performance and identify opportunities for continuous improvement.
Manage marketing budgets effectively to maximize ROI.
CRM & Customer Retention
Develop customer lifecycle strategies to increase retention and loyalty.
Manage CRM programs including email marketing, automation, segmentation and personalization.
Customer Loyality & Retention
Develop and implement customer loyality and referral programs.
Analyze custumor behavior and implement initiatives to increase engagement and drive repeat purchases.
Affiliate Marketing
Develop and manage affiliate marketing programs to drive incremental sales.
Identify, recruit, onboard and maintain relationships with affiliate partners.
Negotiate commercial agreements and performance-based partnerships.
Monitor affiliate performance and optimize commission structures.
Ensure affiliate activities align with brand guidelines and business objectives.
Social Media & Community Growth
Develop and execute social commerce and social media growth strategies.
Create engaging content across Instagram, Facebook, TikTok, LinkedIn and YouTube with marketing teams.
Drive customer engagement, brand awareness and conversion through social channels.
Identify opportunities with influencers, creators and brand ambassadors.
Analyze social media performance and implement optimization measures.
Customer Experience & Journey Optimization
Own and optimize the end-to-end customer journey across all digital touchpoints.
Identify customer pain points and implement improvements to increase customer satisfaction.
Collaborate closely with Customer Service teams to enhance consumer experience.
Monitor customer feedback, reviews and NPS metrics.
Implement initiatives that strengthen brand loyalty and advocacy.
Analytics & Reporting
Define, monitor and report on key performance indicators (KPIs).
Prepare regular business reviews and management reports.
Analyze market trends, competitor activities and consumer insights.
Utilize analytics tools such as Google Analytics, Power BI, Looker Studio or similar platforms.
Provide actionable insights and recommendations based on performance data.
Cross-Functional Collaboration
Collaborate closely with Product Management, Marketing, Sales, Logistics, Customer Service and Finance teams to ensure enlignment and support business objectives.
The team
You will be part of the European Sales team at Dimplex Consumer Products, where e‑commerce and digital channels play an increasingly important role in our growth strategy. You report to the Head of Sales EU - eCommerce & Retail and work closely with local country organizations and Group stakeholders.
Who are we looking for? Qualifications — Education & Experience
· Bachelor’s degree in Business Administration, Marketing, E-Commerce, Digital Business or a related field; MBA or advancedbusiness qualification a plus.
· Minimum 5 years of experience in D2C, e-commerce, digital marketing or related commercial roles.
· Proven track record of growing online sales and managing digital channels.
· Experience managing significant marketing budgets performance campaigns
· Experience with affiliate marketing and social media growth strategies.
· Experience in consumer products, consumer electronics, household appliances, FMCG or lifestyle products is highly preferred.
Technical Skills
Strong knowledge of e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud or similar).
Expertise in Google Analytics, Google Ads, Meta Ads Manager, CRM systems and marketing-automation platforms.
Strong understanding of SEO, SEM, CRO, CRM, affiliate marketing and social commerce.
Advanced analytical skills and proficiency in Excel, Power BI or similar reporting tools.
Personal Competencies
Entrepreneurial mindset with strong commercial awareness.
Strategic thinker with a hands-on execution mentality.
Strong analytical and problem-solving skills.
Excellent communication and stakeholder management abilities.
Ability to work independently and manage multiple priorities.
Customer-centric mindset with a passion for digital innovation; results-driven with a strong focus on achieving businessobjectives.
In short
Key Success Metrics
D2C revenue growth · gross margin & profitability · conversion rate optimization.
Customer acquisition cost (CAC) · return on ad spend (ROAS) · customer lifetime value (CLV).
Repeat purchase rate · website traffic & engagement · affiliate revenue contribution.
Social media engagement & conversion · Net Promoter Score (NPS) · customer satisfaction metrics.
Opportunity to shape and lead DCP’s D2C growth strategy.
High visibility and direct impact on business performance.
Dynamic and entrepreneurial work environment.
Collaboration with cross-functional international teams.
Professional development and career growth opportunities.
Competitive salary package and performance-based incentives.
Who are we?
Dimplex Consumer Products (DCP) is part of the Glen Dimplex Group, a global market leader in intelligent electric heating solutions and sustainable energy. DCP is a young and fast‑growing consumer division within the Group, with a strong focus on innovative solutions for home comfort and outdoor living.
Our portfolio includes Electric Flame products (electric fireplaces and stoves), portable heating, cooling and air treatment appliances, and a modern range of Outdoor Living products. Quality, reliability, and energy efficiency have always been at the core of what we do.
Our ambition? To transform Dimplex into a true household brand and the number one choice for consumers seeking sustainable, smart, and beautifully designed solutions for a more comfortable life.
At DCP, we combine innovation and ease of use with design that genuinely improves everyday life. Our goal is to build a beloved consumer brand that belongs in every home. Will you join us?
Your colleagues
At Dimplex Consumer Products, around 100 colleagues work across the Netherlands, the United Kingdom, Ireland, Germany, Belgium, France, and Poland. The majority are based at our office in Heerenveen, where approximately 60 colleagues work.
You will join a close‑knit, international team of experienced specialists and an enthusiastic manager. Change has become a constant, and we believe this requires positive energy, enjoyment, and a great working atmosphere. Our products and our people already provide this — will you add to it?
Our values
At Dimplex Consumer Products, our values guide our daily work:
· We think customer – we take the time to truly listen and take responsibility for solving customer questions end‑to‑end
We are committed to building a positive, safe, and inclusive working environment where respect, trust, and care for one another are a given. At DCP, we believe our values should be visible in our behaviour and choices — every single day.
Join our team
This role offers you the opportunity to shape one of the most important growth engines of Dimplex Consumer Products in Europe. If you combine commercial ambition with strong D2C Business Management expertise, we would love to meet you.
Are you excited by this role or would you like to learn more about us? Apply now!
We will inform you shortly whether we would like to invite you for a conversation with Thomas Gass (Head of Sales EU eCommerce & Retail Sales) and Sophia Eringa (HR Advisor). For questions about this vacancy, you may contact Sophia directly at +31 6 28260923.